Henry Birtles Associates (HBA) is a media consultancy specialising in sports rights for television, international betting management and sports marketing innovation.
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Henry Birtles Associates (HBA) is a media consultancy specialising in sports rights for television, international betting management and sports marketing innovation. Set up by Managing Director Henry Birtles in November 2006 with the backing of principal UK independent production company Sunset + Vine, core business centres around the sports of Horse Racing and Football, the representation of global television networks and the co-operation with and on behalf of international sports federations.We tailor sales & marketing solutions to match the unique set of objectives presented by brands, producers, federations and rights holders. Profit, profile, exposure and legitimate change are key elements in the service offered by HBA.